SILVER SPRING, Md. (December 8, 2021)—CHI, which supports people with intellectual and other developmental disabilities, announced today it has selected Beth Singer Design LLC, of Arlington, VA, to lead its rebranding initiative. The announcement comes after a vigorous RFP process.
“We, CHI’s Rebranding Ad Hoc Committee, appreciate all of the exceptional companies that participated in the RFP process,” said Daphne Pallozzi, CHI’s chief executive officer. “It was an extremely competitive RFP, and we recognize the vast amount of work put into this process.”
The goal of the rebranding initiative is to establish and align CHI’s values to a new look that better reflects its vision and the strong and diverse community it supports.
Beth Singer Design is an award-winning design consultancy in Arlington, VA, working at the nexus of communication and graphic design. Their work for mission-driven, educational, and nonprofit organizations helps them raise millions, transform interest into advocacy, and deepen relationships.
“All of us at BSD are very enthusiastic about our collaboration with CHI,” exclaimed Beth Singer. “Our branding work will aid the organization to speak with one clear voice about the tremendous difference CHI is making in people’s lives, and to make meaningful connections with broader audiences and referral sources.”
CHI is a not-for-profit service provider, founded in 1948, that offers a variety of services including day, employment, and community living that support individuals with different disabilities to live, work, and engage with the community around them.
CHI’s Rebranding Ad Hoc Committee oversaw the RFP process and will stay engaged with this initiative until its completion in 2022. Committee members are the following:
- Ellen Epstein, owner, Concierge America, Inc. and information services consultant
- Jane Fairweather, owner, The Fairweather Team
- Leslie Hertz, CHI board member
- Velma Lee, owner, VLee Designs
- Marylove Moy, CHI board chair
- Daphne Pallozzi, CHI CEO
- Steve Riley, executive director, Potomac Community Resources, Inc.
- Tammi Thomas, CHI rebranding ad hoc committee chairperson and board member; chief marketing & communications officer, TEDCO
- Eve Wallace, CHI board member